I'm Christopher D. Iorg — farmer, builder, author. I spent over a decade writing a book and designing the business modules inside it, all built on one philosophy: Peace, Love, Unity, Respect, Responsibility.
Eleven chapters. Five business modules. Two pieces of proposed legislation. One philosophy that ties it all together — written by a man who spent his twenties on horseback, in libraries, and on construction sites, teaching himself everything he could about how the world actually works.
"Prove yourself out there in the world — and we will make it count."
I live my life by Peace, Love, Unity, Respect, and Responsibility — P.L.U.R.R. for short. Most people already do their best to live this way. Put all five together in every choice you make, and you've got the best navigation system there is.
Each module solves a real, specific problem. Each one is designed to be replicated anywhere, by anyone willing to start.
A verified life portfolio that turns your daily effort into a living resume — confirmed by teachers, supervisors, and parents — that finds you opportunity in real time.
Results-based health coverage that rewards doctors for healing — diet, exercise, sleep, dental, vision, and social wellness, fulfilled through local small businesses.
Brands grow by donating clean water in custom-labeled bottles at schools and events — turning advertising dollars into drinking water infrastructure.
A 21st-century bike rental system linked to public transit and health insurance — riders earn health credits for every mile cycled.
A hands-on, missionary-style program that funds community gardens and local infrastructure — built by and for the neighborhoods that need them.
I grew up in Tooele, Utah, working my great-grandfather's cattle ranch — driving herds up into Ashley Forest every June, on horseback, for days at a time. I spent my twenties in construction, in defense manufacturing, and eventually in the public library, teaching myself everything I could about how the world actually works.
I'm not a politician or an economist. I'm a builder. This book and these modules are what I built when I decided to do something about the problems everyone already knows exist.
Today I run a farm in the Utah desert, raise heritage crops and livestock, and run Golden Rule Construction — while building the Longbow Horseman Enterprise alongside it.
First job with Tooele City Parks & Rec. First cattle drive into Ashley Forest, age 16.
Defense manufacturing for fighter jet components — until I chose to walk away from building weapons.
Began full-time self-education at the public library — and started writing this book.
Published as an author for the first time.
Founded Golden Rule Construction. Began farming and ranching full time.
Published the complete edition of Building a Kingdom for Good — and launched the Longbow Horseman Enterprise.
I'd love to come on your show. I read constantly, I listen more than I talk, and I can hold an informed, useful conversation across a wide range of subjects — healthcare policy, civic reform, regenerative agriculture, entrepreneurship, and the philosophy underneath all of it.
Why our healthcare system rewards sickness instead of healing — and the fix.
How a verified life portfolio could replace the resume — and fix youth unemployment.
What 14 years of self-education in a public library actually taught me.
Why I walked away from defense manufacturing — and what I built instead.
P.L.U.R.R.: a five-principle philosophy simple enough to teach a child.
Regenerative ranching, heritage seeds, and building a farm from nothing.
Everything a producer needs to book the show — bio, headshot, book cover, sample questions, and contact info.
These are not proposals waiting for permission. They are complete, buildable business plans for two facilities that northern Utah has the land, the animals, the workforce, and the agricultural history to support today.
A vertically integrated regenerative farm, hemp fiber processing, and composite manufacturing operation — from soil to structural parts, including PFAS-free first responder duty uniforms and embedded-monitoring infrastructure pipe.
Covers rotational grazing, no-till no-chemical farming, decortication, silicone impregnation, and four end markets: pipe, construction panels, automotive, and marine/aerospace.
Download Plan (PDF) →A state-of-the-art USDA-inspected meat processing facility in Box Elder County, Tremonton area — feedlot, slaughter, fabrication, cold storage, and large-scale freeze drying for 25-year shelf life emergency food kits.
Emergency kits include vacuum-sealed freeze-dried beef, vegetables, and fruit in organic composite packaging that holds water, includes fire-starting material, utensils, and matches.
Download Plan (PDF) →Whether you want to talk about the book, get involved in one of the modules, or just tell me about your life — I read every email myself.
longbowhorseman@gmail.com